Lifestyle Motivational Brand
The saying “Somebody Gotta Do It“ was coined in mid 2014 as a #hashtag on social media by the Founder Youssouph Ndiaye on social media. Born in New York and raised in Senegal of West Africa, his goal has been to utilize social media as a way to inspire and influence his followers. This hashtag quickly propelled into a movement. Fast forward to June 1st. 2015 the “Somebody Gotta Do It “ By: Y&P (LLC) clothing line was launched. It was then rebranded into a Lifestyle Motivational Company. Youssouph encourages every person he meets to apply the brand message positively in any circumstances they may face and to follow any dreams and aspirations they may have in life. As they always say, “Somebody Gotta Do It “ why not you?" Because if you don’t do it, someone else will! His goal is for all to repeatedly say this to themselves daily, because YOU CAN DO IT !
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